The European Anti-Trust regulator has launched an investigation into Google over complaints by two rivals that Google demoted their sites on the grounds of being a competitor. Not surprisingly Microsoft filed a complaint with the commission against Google as well. Since when did it become standard business practice to assume your competitor is acting without genuine practices. If that were the case the regulators would have more cases than they know what to do with.
Google smugly responded with: “There is always going to be room for improvement, so we will be working with the Commission to address any concerns”
The commission has severe powers- they can fine 10% of what the companies global turn over was if they find Google guilty of anti competition. Of course, if they act anything like Microsoft, the appeals process will take decades before any fines are ever paid. The commission will also investigate if the company acted maliciously over partner advertising – I think they are referring to ad-words for website revenue generation here.