Categories
eCommerce Internet News

Facebook and how you can use it to make money

How to use Facebook to Make Money

Facebook PictureFacebook is big, Facebook is popular and Facebook is something you should be thinking about if you want to generate money.

They say that finding new customers is hard, and I can sympathies with that feeling. However in the case of social networking, facebook appears to be doing very well for itsself. Considering that they have managed to build a commercial success around what is essentially a brain dump onto a website is very impressive.

As a company however, why should you want to ignore Facebook? Would you ignore Google in your marketing strategy? I didn’t think so.

Statistics speak for them self, around 250 million people are logged into Facebook in any given day. With around 500million users considered to be active. As a business you want to make use of this huge amount of users. But you dont know how to go about it do you?

Facebook Pages

Lets get started by setting up a Facebook page. You need to set up one if you have not already. This is certainly the first place to start your Facebook marketing strategy from.  This is the starting point, you should be actively marketing it – have staff posting on it, link from your existing website to it. “like” it and share it.

Generating Likes

The key to developing a commercial strategy on Facebook is to have fans that like your products. Putting your products onto Facebook is important and there are a number of strategies that can be done to make this happen. E-Commerce developers can develop your website so that products are integrated to Facebook. You could even have your own full shop in place.  Integrating a shop into Facebook allows you to start accepting Facebook Credits as a payment method.

Custom Landing Page

Why not consider setting up a custom landing page? Redbull and Coca Cola have done it and done it rather well. Your custom page would make you stand out from that of your competitors.

Special Offers

Promote on Facebook only special discounts Dominos are very good at doing this giving special offers which are larger than through other channels.

What you can get out of it is that with an average user having 100 friends, if they comment on your special offer, or share it, and we assume that you have generated 100 fans of your page, then that a huge 10000 people are going to see your product or service. How much would it cost you to send a mail shot to 10,000 people daily? I’d wager it’ll cost more than spending a good few hours setting up a good Facebook campaign.

Employing this strategy will see a growth in your business, an inactive Facebook account has reportedly generated some of the big firms 60K site visits a month. Becoming active they could easily see that figure double.

Categories
Internet News Politics

Jurors sent to prison for using Internet in Trials

Scales of JusticeIn cases where a defendant is tried by jury, each juror is expected to uphold the laws of the country as part of their service, they are expected to remain impartial and act on the evidence presented within the trial. Anonymity within the process is essential to a fair trial.  If Jurors are feeling threatened by the possibility of a retribution attack by the defendant if the are found guilty, then individual jurors are liekly to vote in favour of a not guilty verdict. The result being that a a criminal may walk free.

Thats exactly whats happened, and not for the first time because of Jurors take the law into their own hand and start investigating the details of the crime, or discussing it with others.

During a recent case, Joanne Fraill has discussed the deliberations of the jury with the Defendant on Facebook. It earned her a reputation for destroying a multi-million pound drug case and a prison sentence, being convicted for contempt of court. It seems to be a worrying trend that jurors in the age of the internet are not taking their responsibilities and duties seriously.

References:
GuardianGuardian (2)

Categories
Technology

US self appointed as gaurdian of the internet

Camera Pointing to a SignSecurity is an important aspect of all technological advancement in this day and age. Quite possibilly then to fathom the concept of a Government runnning the security of something as huge as the Internet is unconceiviable.

However that is exactly what the United States wants. National Security Agency Director, Gen. Keith Alexander has indicated that the United States should take the responsibility of making the internet secure.

“We made the Internet” he states, funny, when I was in University, we always thought that scientests created the internet not a Defense Agency. Isnt Tim Berners-Lee, an englishman, most often citied as inventor of the Internet?

Come to think of it, arent they responsible for securing the United States from national threats, like 9/11, or the security breaches at the Department of Defense and NASA by McKinnon  and the infected USB Drive in 2008 that caused problems in the DoD as well.

Continuing, he states that the task ahead is huge. Well, yeah of course its huge have you seen how well your agency secures things so far? You need a huge force just to fix the internal problems you have before even looking at other US Government Agencies, to say nothing about international security of hostile states.

He also states that citizens of the United States take an interest in government’s activities towards securing the internet and security of government agencies as a whole. So do I, in fact, I honestly doubt there is anyone who doesn’t. Lets face it with the number of security breaches associated with Government, we must keep a very close eye on what they are doing. Don’t want them selling the nuclear launch codes on eBay now do we?

References
ThreatPost

Categories
Internet

High speed everywhere but here.

Internet CablesNot too many years ago many of us were sitting starting at our 56kbps modems wondering if this dial up was the one that would get us connected. I remember the day when broadband was finally rolled out to my village, I was hung over and slept through most of the event.

My freind’s dad worked with BT and he had informed me they had actually done the work weeks before but just had not got around to turning it on yet. How typical of BT. Well that day i was very excited at my first 512kbps connection it seemed unimaginablly fast.

Several years on and the technology has clearly improved, i now am sitting on one of Virgin’s 50Mbps cable connections, and like that first day of broadband, this too seems extremely fast in comparition to my previous connection, a Sky Max 20Mbps connection which acted more like 8Mbps!