Tom Tom and HTC partner for better navigation

Tom Tom and HTC have came to an agreement to utilize the Tom Tom navigation system to power HTC Locations, which will give the HTC a distinctive advantage over competitors using Google Maps or their own software. The Tom Tom enhanced mobile navigation will initially be trialed on the Desire and Desire Z phones, and […]

Guerrilla Marketing at its Best

Guerrilla marketing is a technique used to market in a usually highly creative and highly unexpected form. Ikea used the technique to convert a bus stop into something more of an enjoyable place to sit and rest whilst waiting for your bus. Folgers made use of steam from manholes, (on an unrelated subject why do […]