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eCommerce Internet News

Facebook and how you can use it to make money

How to use Facebook to Make Money

Facebook PictureFacebook is big, Facebook is popular and Facebook is something you should be thinking about if you want to generate money.

They say that finding new customers is hard, and I can sympathies with that feeling. However in the case of social networking, facebook appears to be doing very well for itsself. Considering that they have managed to build a commercial success around what is essentially a brain dump onto a website is very impressive.

As a company however, why should you want to ignore Facebook? Would you ignore Google in your marketing strategy? I didn’t think so.

Statistics speak for them self, around 250 million people are logged into Facebook in any given day. With around 500million users considered to be active. As a business you want to make use of this huge amount of users. But you dont know how to go about it do you?

Facebook Pages

Lets get started by setting up a Facebook page. You need to set up one if you have not already. This is certainly the first place to start your Facebook marketing strategy from.  This is the starting point, you should be actively marketing it – have staff posting on it, link from your existing website to it. “like” it and share it.

Generating Likes

The key to developing a commercial strategy on Facebook is to have fans that like your products. Putting your products onto Facebook is important and there are a number of strategies that can be done to make this happen. E-Commerce developers can develop your website so that products are integrated to Facebook. You could even have your own full shop in place.  Integrating a shop into Facebook allows you to start accepting Facebook Credits as a payment method.

Custom Landing Page

Why not consider setting up a custom landing page? Redbull and Coca Cola have done it and done it rather well. Your custom page would make you stand out from that of your competitors.

Special Offers

Promote on Facebook only special discounts Dominos are very good at doing this giving special offers which are larger than through other channels.

What you can get out of it is that with an average user having 100 friends, if they comment on your special offer, or share it, and we assume that you have generated 100 fans of your page, then that a huge 10000 people are going to see your product or service. How much would it cost you to send a mail shot to 10,000 people daily? I’d wager it’ll cost more than spending a good few hours setting up a good Facebook campaign.

Employing this strategy will see a growth in your business, an inactive Facebook account has reportedly generated some of the big firms 60K site visits a month. Becoming active they could easily see that figure double.

Categories
Technology

Guerrilla Marketing at its Best

Nokia Ovi Maps at HTC ConfrenceGuerrilla marketing is a technique used to market in a usually highly creative and highly unexpected form. Ikea used the technique to convert a bus stop into something more of an enjoyable place to sit and rest whilst waiting for your bus. Folgers made use of steam from manholes, (on an unrelated subject why do US manholes generate steam anyway?) to emulate warm coffee.

HTC and Nokia have been playing a bit with the technique as well. Nokia’s world conference was attacked by HTC offering free bus trips over to their own press conference to show off the new competitor to the iPhone4. In response to the hijacking of journalists, Nokia generated its own form of guerrilla advertising against them,in this case they released a HTC Survival kit, consisting of a sandwich, giant Nokia Finger Badge and energy boosting chocolate. Quite amusing really.

Nokia further sent an entire army of people armed with hideously red Nokia balloons to stand outside HTCs event with it claiming they know where they are going with Nokia’s Ovi Maps. Standing outside an HTC conference claiming they know where they are going however may not represent Nokia’s Ovi Maps too well however.

On the serious side of things, a spokesman for HTC says that the stuns show that Nokia considers HTC to be a serious competitor and going by the fact that my phone operator is out of stock of the desire, I can certainly agree with the assessment.

References
sparxoo.com
SMH.com.au
posima.com
Marketallica