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Technology

Guerrilla Marketing at its Best

Nokia Ovi Maps at HTC ConfrenceGuerrilla marketing is a technique used to market in a usually highly creative and highly unexpected form. Ikea used the technique to convert a bus stop into something more of an enjoyable place to sit and rest whilst waiting for your bus. Folgers made use of steam from manholes, (on an unrelated subject why do US manholes generate steam anyway?) to emulate warm coffee.

HTC and Nokia have been playing a bit with the technique as well. Nokia’s world conference was attacked by HTC offering free bus trips over to their own press conference to show off the new competitor to the iPhone4. In response to the hijacking of journalists, Nokia generated its own form of guerrilla advertising against them,in this case they released a HTC Survival kit, consisting of a sandwich, giant Nokia Finger Badge and energy boosting chocolate. Quite amusing really.

Nokia further sent an entire army of people armed with hideously red Nokia balloons to stand outside HTCs event with it claiming they know where they are going with Nokia’s Ovi Maps. Standing outside an HTC conference claiming they know where they are going however may not represent Nokia’s Ovi Maps too well however.

On the serious side of things, a spokesman for HTC says that the stuns show that Nokia considers HTC to be a serious competitor and going by the fact that my phone operator is out of stock of the desire, I can certainly agree with the assessment.

References
sparxoo.com
SMH.com.au
posima.com
Marketallica

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Technology

AutoDesk FREE on iPad and iPhone.

autodesk cadAutoDesk has made a decision to return to supporting multiple platforms. In 1994 they dropped support for non Windows machines leaving many designers unable to get a hold of the industry leading software. However that has changed. The company has plans to release new versions for Apple based equipment.

Apple Desktop and Laptop users will benefit from AutoDesk they will however need to fork up a huge sum for it – the license fee will be the same as for Windows Users. This might make migration over to it on the slow side.To rectify that the company is prepared to allow transference of license between platforms.

Apple iPhone and iPad users however will finally see the benefit of their hugely expensive machines on hugely expensive contracts. AutoDesk will be available on both of these platforms for Free. Moreover the software is backwards compatible with older software’s saved files. I think it is a necessary  step to get users to use either package as with 15 years behind there’s going to be a lot of firms looking to conversion making the software work out the box with existing projects is essential to this process.

The strangest one is that it should also be compatible with iPod Touch machines. With a screen that small I doubt that it will be of much use to anyone.

References
ZDNet

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Technology

iPhone wont be tested for greenness

Iphone in GreenIn a green initiative by the mobile industry, ranking phones by how environmentally friendly they are, Apple has refused to participate.

Many other phones have been ranked, with Sony Ericsson’s Elm ranking at position number 1. Several phones weigh in on joint second place.

The survey requires that the manufacturer answer a set of 63 questions about the phone’s efficiency, manufacturer and a number of other points in order to establish how environmentally friendly it really is.

It seems it is not a straight foward process, the Elm mentioend above won its first place on the basis of eliminating the need of additional devices; GPS, MP3 Player and obviously it has phone capabilities.

My Suspicion is that Apple know that their phone is nowhere near an environmentally friendly or electrically efficient. Since they have refused to participate in this. A survey for O2 however was conducted which states that a major factor for mobile phone purchasing was the need of the phone to be environmentally sustainable.

References
Guardian

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Technology

iPhone Scam closed

Arrest of iPhone FraudsterPolice have broken a major scam ring involving O2 and the iPhone. O2 indicates it has been losing over £1 Million a month from the fraudsters. By stealing the iPhones (around 1000 on their own, worth an average of $199,000) the criminals have been sending them abroad where operators apparently are unable to block the phone. On the black market the phones can fetch £450 each.

By hooking the phone up to automatic dialing machine set to reletatively call premium rate numbers often charging £10 a minute they have been able to make a significant amount of money. The funds were being distributed through companies setup to hide the fraud and attempt to keep the identities of those behind it secret.

The nine men arrested in police raids are all of Pakistani origin may have been planning to do the same thousands times more based on the amount of evidence ceased during the raids. £15,000 worth of mobile phones, fake identify documents, sim cards and cash.

References
The Independant
BBC News

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Technology

Google leads Apple in Phone Sector

With the many problems that exist with iPhone even if they may not be entirely unique, is it any wonder then that people are considering alternatives to the expensive shiny toy produced by apple?

Google’s Android operating system based phones are according to sources the operating system is far more customizable than the OS installed by apple. This is really useful for developers and nosey people alike!

The guys over at Cisco have apparently seen a benefit from it too, as they have announced the Business tablet based on Android.

With the jail break threat on the iphone many have perhaps been worried by the security aspect of using the iphone.

References
ZDNetUK
ZDNetUK

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Technology

Germany bans iPhone and Blackberry

The German government should be praised for taking the unusual step to secure its network. In contrast with the UK where government facilities seem to be losing confidential data left right and center.

In essence the Germans have placed a ban on government use of the two major smart phone types the iPhone and Blackberry. The blackberry technology routes data  for research purposes and logs it in different data centers. This should be a raise of concern for anyone in a responsibility for network security role.

References
The Inquirer