How to use Facebook to Make Money
They say that finding new customers is hard, and I can sympathies with that feeling. However in the case of social networking, facebook appears to be doing very well for itsself. Considering that they have managed to build a commercial success around what is essentially a brain dump onto a website is very impressive.
As a company however, why should you want to ignore Facebook? Would you ignore Google in your marketing strategy? I didn’t think so.
Statistics speak for them self, around 250 million people are logged into Facebook in any given day. With around 500million users considered to be active. As a business you want to make use of this huge amount of users. But you dont know how to go about it do you?
Lets get started by setting up a Facebook page. You need to set up one if you have not already. This is certainly the first place to start your Facebook marketing strategy from. This is the starting point, you should be actively marketing it – have staff posting on it, link from your existing website to it. “like” it and share it.
The key to developing a commercial strategy on Facebook is to have fans that like your products. Putting your products onto Facebook is important and there are a number of strategies that can be done to make this happen. E-Commerce developers can develop your website so that products are integrated to Facebook. You could even have your own full shop in place. Integrating a shop into Facebook allows you to start accepting Facebook Credits as a payment method.
Custom Landing Page
Why not consider setting up a custom landing page? Redbull and Coca Cola have done it and done it rather well. Your custom page would make you stand out from that of your competitors.
Promote on Facebook only special discounts Dominos are very good at doing this giving special offers which are larger than through other channels.
What you can get out of it is that with an average user having 100 friends, if they comment on your special offer, or share it, and we assume that you have generated 100 fans of your page, then that a huge 10000 people are going to see your product or service. How much would it cost you to send a mail shot to 10,000 people daily? I’d wager it’ll cost more than spending a good few hours setting up a good Facebook campaign.
Employing this strategy will see a growth in your business, an inactive Facebook account has reportedly generated some of the big firms 60K site visits a month. Becoming active they could easily see that figure double.